Why convert a logo to vector
Many small businesses only have their logo as a low-resolution PNG – a screenshot from a website, an attachment from a designer long gone or a social-media avatar. It looks fine on a phone, then turns into a blurry, jagged mess on a banner, a van or a shirt. A vector logo (SVG, PDF, EPS or AI) is made of mathematical shapes, so it stays sharp at any size and printers, sign makers and embroiderers can work with it.
This logo to vector converter is built for flat logos rather than photos. It reduces the logo to a small palette of solid colours, rebuilds every shape as smooth paths and gives you a clean SVG or PDF.
How it works
- Enlarge and clean. The logo is upscaled and lightly de-noised so jagged edges and JPEG artefacts are smoothed before tracing. This is why even a small or blurry logo can give a usable vector.
- Reduce the colours. Every pixel is assigned to one of the colours you allow. Anti-aliased edges – the soft blend between colours – are absorbed into the neighbouring flat colours instead of becoming slivers.
- Trace. The shapes are traced with smooth curves and the corner style you chose.
- Snap to brand colours (optional). If you entered hex codes, each shape is set to the nearest exact brand colour.
The settings
Colours in the logo (excluding background) is the most important choice. Count the distinct colours in the logo itself. Too many and you get thin outlines around shapes; too few and two colours merge.
Brand colours (hex) – type your official colours, for example #0B5FFF, #FFB400. The traced shapes snap to these values, so you do not end up with #0C5EFD where you wanted #0B5FFF. You can usually find hex codes in a brand guide, on your website’s CSS or by asking your designer.
Corners offers three styles: Balanced for most logos, Sharp corners (geometric logos) for logos built from rectangles, triangles and straight-edged type, and Round (script / organic) for hand-lettering, script fonts and organic shapes.
Remove background (on by default) drops the plain background so the vector has a transparent background and can sit on any colour.
Getting the best result
- Start from the largest copy you can find. Check old emails, your website’s image files (right-click > Open image in new tab often shows a bigger version), or social-media profile pages.
- Crop tightly around the logo with Crop Image so stray elements are not traced.
- If the logo sits on a photo, remove the background first with Remove Background.
- Check small text. Zoom into the preview. Thin serifs and tiny taglines are the hardest parts; if they are unreadable, retype them in a vector editor using the same font.
Our full guide, How to vectorise a logo, explains when tracing is enough and when to redraw.
What to do with your vector logo
- Website: use the SVG directly; it is sharp on high-resolution screens and usually tiny.
- Print: send the PDF. It contains vector paths and keeps your colours.
- Favicon and app icons: feed the SVG into the Favicon Generator to make a complete icon pack.
- Other formats: the SVG Converter exports PNG at any size or DPI, and DXF for laser and CNC.
- Variations: change colours for a one-colour or reversed version with Recolor SVG.
Limits to know
Tracing reproduces what is in the source. It does not identify fonts, and it cannot turn a gradient or a photo-realistic logo into a few flat colours without changing its look. For those, the Image to SVG converter with more colours, or a professional redraw, is the better route.
Privacy and ownership
Logos are often confidential before a launch. Because the tool runs entirely in your browser, the file is never uploaded. Only vectorise logos you own or are authorised to use.
Vector logo file formats, briefly
- SVG – the web standard. Small, sharp and editable in Figma, Illustrator, Inkscape and Affinity Designer.
- PDF – the safest format to email to a print shop; it opens everywhere and keeps the vector paths.
- EPS and AI – older print formats. Most printers now accept PDF instead; if one insists on EPS, open the SVG in Inkscape or Illustrator and save as EPS.
Frequently asked questions
How many colours should I enter?
Count the colours in the logo itself and do not include the background. A black logo on white is 1. A red and blue logo on white is 2.
What format do I type brand colours in?
Hex codes such as #1E3A8A, separated by commas or spaces. Every shape is snapped to the nearest of those colours, so the SVG uses your exact brand palette.
Can it recover fine text in a tiny logo?
It can sharpen and clean the outlines, but it cannot invent detail that is missing. Text smaller than about 10 pixels high in the source may need redrawing in a vector editor.
Is the result a real vector?
Yes. The SVG and PDF contain filled vector paths, not an embedded image, so they scale to any size.
Can I use the vector logo for printing?
Yes. Use the PDF for printers and the SVG for websites, signage software and design tools. Check spot colours with your printer if colour accuracy is critical.
Is my logo uploaded?
No. The logo is processed on your device and never leaves your browser.